

So, last night, we are sitting in our living group deciding how we are going to move forward as a study group for the second half of the journey. Pavol, who was raised in the Soviet Union before the split, said we would "force" people to read, present and participate in our group discussions. I said, "Let's choose another word for 'force.'" He reiterated he meant force. I explained that was not going to work. As he became more and more passionate about his choice of words, I realized that this was an unresolvable issue between Pavol and me. My life has been all about choices, his has been all about forced compliance.
Starbuck's was one of our cases today for marketing class. At CFA, we have spent considerable time understanding the strategy of and business model of SB. We were discussing Starbuck's competition. As I am the only one in the class that is in food service and one of two in any kind of retail business (everything else is manufacturing and financial services related), I was called on to comment a number of times. One of the questions was how has food service responded to SB. I explained that many, such as CFA and McD's had changed their coffee programs to be more competitive with specialty coffees, without the big price tag attached per serving. I went on to say, that SB's competition is other premium coffee outlets, doughnut shops, quick-service restaurants and even convenience stores like Kwik Trip, explaining a little about their set up. I have told you how difficult this course is on Americans and someone is always taking a shot. Today, it was the Icelander (pop. 300,000). He was formerly President of the Bank of Iceland before its recent collapse just months ago. He speaks up and says, "I would never drink coffee from an American gas station." He has never even seen a Kwik Trip (do they have cars in Iceland or do they just use snowshoes?) Does somebody have a picture of Kwik Trip's elaborate drink station they can send me?? Given that I have never been to Iceland, it would have been like me saying, I would never go into a bank in Iceland and I have never seen a bank in Iceland or gone to Iceland, for that matter. And, as of now, don't really have any desire to!
I did get some relief about Peter, however. Peter sits next to me this week. He's from Switzerland. I immediately noticed Peter's neon pink Ipod skin. Now, I have nothing against men who choose neon pink, but it is an odd choice as I have observed. Finally, today, Peter said, "my daughter is really going to like this Ipod and pink is her favorite color". Whew~
Ok, now that we have discussed the most recent culture clashes -- on to what I really learned today.
Tidbits and random thoughts:
Does anyone remember the downfall of the t.v. show "Happy Days?" It was when Fonzie, dressed in leather jacket on water skiis jumped a pool of sharks. Hence comes the saying of brands about to fail, "Did you jump the shark?"
"Success is simple. If man builds a better mouse trap, the world will beat a path to its door." Ralph Waldo Emerson
In Alice and Wonderland, the Red Queen said, "You have to run faster, faster and faster just to stay in place." (Reminds me of my AMP experience, but was used to refer to the sustainability of an organization.)
In sustaining a business, Human Resource management is the hardest practice for a competitor to imitate. On average, it takes 7 years to replicate someone's HR practices. My goal is that no one could ever replicate CFA's.
The power of pre-emption: If you can irreversiably commit yourself so there is no possible retreat, it creates strong disincentives for the competition to challenge it. It makes is a fight for your own organization. An example of this is the Spanish conquest of Mexico. In order to eliminate any thought of retreat when landing in Velacruz, Cortes burned his ships! There was no turning back.
I am really grateful the men in my life wear undershirts. Enough said.
"It is not the critic who counts: not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man (or woman) who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, and comes short again and again; because there is no effort without error and shortcoming. But who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause, who at best knows in the end the triumphs of high achievement and who at the worst, if he fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory or defeat." Teddy Roosevelt
Did you know the average life of a water meter that measures with absolute accuracy is 15 years? Did you know that the CSO (Diamond Broker) in London houses $5 billion of diamonds in a room about the size of Greenbrier III and IV at CFA and it has been that way for 100 years?
Sustainable advantages aren't forever and they are never free.
So, what's important about any of that -- nothing really -- just things that cloud my head and get in the way of the really important, which is:
"Finally, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable -- if anything is excellent or praiseworthy, think about such things." Philippians 4:8
And I intend to do just that, right now~
God bless you all and much love,
Dee Ann











